If you want to build a strong brand, creating person(able) content helps you humanise your business and get closer to your audience. They will feel a deeper connection with you when you share your values, mission and beliefs in relation to tennis. This also helps you attract like-minded target audiences and narrows down who is a great fit for your services - which improves the overall quality of your prospects.

The social media world is a very competitive place. Everyone wants to be the best. And for some, that means showing their best and only side to the public.

But - in order to truly be successful, you need to show your behind-the-scenes moments too.

Doing this can help you build trust with your audience and will help them relate to you better and feeling more connected to your club / your brand.

In this category we talk about the sport of tennis, your club, coaching business, your services without being overly promotional, but by sharing the long-term, emotional or unexpected benefits of playing in your club or working with you as a coach.

We also address any fears, objections or misconceptions your audience might have about tennis — so that you become a trusted source of tennis information. When your audience sees you as the expert in your field, they are more likely to buy from you.

Your audience is always searching for information that will help them achieve specific goals. That's why including educational content is a key part of your content strategy.

Educating your audience on specific tennis topics gives them FREE value and helps them make small wins — which can increase the chances of them purchasing your paid services / products if they want to achieve bigger wins.

When your audience can clearly see that what you do and what you know can benefit them, they will see you as an expert. We purchase from those who have the answer(s) to our questions, and who we know, like and trust.

We all want to feel seen and heard, and we all need support and encouragement in our lives.

As a tennis professional, you most likely are providing this for your students / club members on a daily basis, in some way, shape or form.

It's time to provide a little push in the right direction and infuse a dose of positivity also through your social media - so that your audience here too feels uplifted by you.

Social media holidays and special dates are an opportunity to increase your brand awareness, engagement and to get your audience to connect with your brand. Some companies use them as an opportunity to promote their products or services.

There are many ways you can use social media holidays and special dates to your advantage. You can create posts or videos that are themed around the holiday, use them as an opportunity to share testimonials, or you could even offer discounts on products that are related to the holiday.

Promoting your services is crucial to sustaining your tennis business and getting more clients, club members or sales.

You just need to be thoughtful about how you promote yourself – speak directly to your target audience and show them how what you offer will help them reach their goals.

Got something exciting happening in your coaching business or tennis club? A new class, upcoming tournament, new gear in your pro shop or a speaking engagement? Don’t wait too long to talk about this in your social media posts.

Be upfront with your audience. Tell them what you are doing and why you are doing it.